Cipla launches campaign to create awareness around dementia, Alzheimer’s disease

Due to advances in the medical industry, people are living longer. While this is undoubtedly positive, it remains ever more important that we put a focus on cognitive health. The longer we live, the greater dementia becomes a probability.

Therefore, Cipla is acting now, helping us all become more aware. As a part of their ethos for “Caring for Life,” they want people to live not only for long, but healthily. They have launched a campaign that helps educate people on dementia and Alzheimer’s disease. Considering my grandmother had Alzheimer’s, this is a cause close to my heart and I want to help my community understand more too.

 While organs can be transplanted or replaced, brains cannot. The best option therefore is for us to be aware of cognitive reserve. As a debilitating brain disorder, dementia impacts both patients and the caregiver. It takes away our memories and disrupts our life beyond comprehension. While there is no cure for the disease, research shows we can reduce risk by making healthy lifestyle choices. Examples are nutritionally sound eating, quitting smoking, reducing stress and partaking in regular exercise. Further, studies show that participating in mentally stimulating activities such as puzzles or sudoku can delay the onset of memory decline. I recall my grandmother was an avid card player and, given what I know now, I believe this could be why she lived healthily for as long as she did.

 As a part of their awareness campaign, Cipla have launched a micro-site which includes information about dementia, Alzheimer’s disease and cognitive well-being. This site also allows users to upload memorable photographs that can be converted into puzzles for the family. The best part is the micro-site also includes a feature that allows families to upload memorable photographs to be converted into free puzzles (limited quantities available) for the family, an aging relative, or for someone living with Alzheimer’s disease. Have a look today at https://www.cipla.co.za/alzheimers/

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Christina Masureik

Christina Masureik

Originally from the states, I moved to Cape Town in 2008 with my South African husband. Still very happy and content in Cape Town, we now have two kids together and are both desirous entrepreneurs, passionate about creating jobs and helping others.